The Qualcomm website has the following description on their website:
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"Qualcomm Inc. and Sesame Workshop, the producer behind Sesame Street, have joined forces to explore augmented reality experiences for children that encourage learning and imagination. A longtime advocate of embracing cutting-edge technologies to enrich children’s early learning experiences, Sesame Workshop teamed with Qualcomm to create a prototype playset that brings physical toys to life." Read more at Qualcomm.com article Vuforia by Qualcomm and Sesame Workshop Prototype Playset.